ECCA Salon 2 | 5 Tips for Effective Climate Communication

How can storytelling transform climate knowledge into meaningful action? Stories shape how we understand the world, connect with others, and imagine our collective future. As the climate crisis becomes increasingly urgent, entertainment, culture, film, and media have a powerful role to play in moving audiences beyond awareness toward engagement and action. This interactive salon will bring together climate storytelling experts, filmmakers, creative industry representatives, and climate action practitioners to explore five key tips for effective climate communication, demonstrating how compelling narratives can inspire solutions, shift perspectives, and accelerate climate action. Developed in collaboration with Futerra and members of the ECCA community, the session will draw on practical storytelling lessons, audiovisual examples, audience insights, and experiences from across the creative industries. Through five key insights, participants will explore how audience-centred narratives, solutions-driven storytelling, trusted voices, green skills, and sustainable film production can make climate communication more engaging, accessible, and action-oriented. Join us to discover five practical ways storytelling can bridge the gap between climate knowledge and meaningful action.